Marketing Research in Post Company with the Approach of the Postal Service

Submitted by e.edalati on
benifits
  • Estimating of the Postal potential markets across the country;
  • Providing the big picture of post company's existing market status and its major competitors
  • Understanding the role of post company's brand in the minds of private consumers, organization customers, and post company's employees
  • Understanding the postal markets in Germany, Britain, Switzerland, Sweden, Brazil, South Korea, and Turkey
  • Proposing new structure for marketing unit of Post Company
Research partner
Hamid Reza Khari - PNC (Post National Corporation)
Year
description

Explaining the current status of postal products and services, identifying the needs and demands of present and future customers, formulation and provision of market strategies for postal services, define and update new and innovative services for consumers.

Within this scope, the following services are provided:

  • Determination of marketing strategies for postal services
  • SWOT analysis of postal markets and value-added services
  • Explaining the Post Company services markets
  • Explaining the position of major competitors in the postal services market
  • Universal Postal Union's Annual reports
  • Post Company's recent reports of five years
  • Opinions analysis of private consumers, organizational customers, post company's employees, post company's website users (using different questionnaires)
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